From Nursing Bras To Breastfeeding Fashion

How the idea for the Top Secret design came about... 

The founders interest in breastfeeding began when she finished studying Nutrition at University. She was employed as a research scientist while studing her Masters in Public Health.  Her main area of research was obesity, and looked at the relationship between breastfeeding and childhood obesity.

Research indicates that babies who are breastfed are less likely to become obese children.

  • Babies who are breastfed are able to self-regulate their energy intake. Quite often, when babies are bottle fed we expect them to drink the amount that is in the bottle. This is never an issue for breastfed babies; when they have had enough, they stop feeding.
  • Babies who are breastfed are usually exposed to different flavours in the breast milk depending on what foods the mother has eaten. Bottle fed babies are constantly exposed to the same flavour and in turn this may affect their acceptance of different flavoured solid foods when they are being introduced.

The founder worked on many projects related to obesity, and what was continually obvious was that, in general, people haven’t changed, but our habits have changed because our environment has changed.  She realised that if she wanted to increase breastfeeding rates, she should create an environment that makes breastfeeding socially acceptable; and Top Secret Maternity was born.

Although she is a nutritional scientist and have a profound interest in breastfeeding, the best advice about breastfeeding is available from the Australian Breastfeeding Association.